Walmart Plus vs Amazon Prime isn’t a straightforward “which is better” question — the two memberships solve genuinely different problems, even though they compete for the same monthly budget. I’ve covered Is Amazon Prime Worth It and Is Walmart Plus Worth It separately, so this is the direct comparison for anyone deciding between the two.
This is part of my ongoing series reviewing subscriptions and software to help you figure out what’s worth paying for.
Note: subscription pricing and included perks change over time. Double-check current pricing directly on amazon.com and walmart.com before subscribing.
Walmart Plus vs Amazon Prime: Pricing
- Walmart+: $12.95/month, or $98/year
- Amazon Prime: $14.99/month, or $139/year
Walmart+ is meaningfully cheaper at both billing intervals — about $41/year less than Amazon Prime at the annual rate. That price gap is worth keeping in mind before assuming Prime’s larger marketplace automatically makes it the better value for your situation.
The Core Difference: Marketplace Size vs. Grocery Focus
Amazon Prime’s strength is breadth — a massive third-party marketplace, fast and reliable shipping across an enormous catalog, and a wide bundle of digital perks (Prime Video, Prime Music, Prime Gaming). Walmart+ is narrower and more grocery-focused — its standout benefits are free grocery delivery from your local store and fuel discounts, benefits Amazon doesn’t directly match.
If your shopping is spread across a huge range of products and retailers, Prime’s marketplace size matters more. If groceries and household essentials from Walmart specifically make up a big chunk of your spending, Walmart+’s focused benefits can outperform Prime’s broader ones.
Walmart+ vs Amazon Prime: Streaming Perks
Both memberships bundle in a streaming service, but the approach differs:
- Amazon Prime includes Prime Video, though as of April 2026 it’s ad-supported by default — ad-free viewing requires a separate $4.99/month Prime Video Ultra add-on
- Walmart+ includes your choice of a full Paramount+ or Peacock subscription at no extra cost, without an ad-supported catch
If avoiding ads on your included streaming service matters to you, Walmart+’s bundled Paramount+ or Peacock currently has an edge over Prime Video’s default ad-supported experience.
Walmart+ vs Amazon Prime: Quick Comparison
| Feature | Walmart+ | Amazon Prime |
|---|---|---|
| Annual price | $98/year | $139/year |
| Included streaming | Paramount+ or Peacock (your choice) | Prime Video (ads by default) |
| Ad-free streaming | ✅ Included | ❌ Requires $4.99/mo add-on |
| Grocery delivery | ✅ Core benefit | ⚠️ Via separate Amazon Fresh |
| Fuel discounts | ✅ Yes | ❌ Not available |
| Marketplace breadth | Walmart.com only | Much larger third-party marketplace |
| Free shipping minimum | None | None |
Who Should Choose Walmart+
- You already shop at Walmart regularly for groceries or household essentials
- You drive often and want the fuel discount benefit
- You want ad-free streaming included without paying an extra add-on fee
- Budget matters — the roughly $41/year savings over Prime is meaningful if you’re not using Prime’s broader marketplace anyway
Who Should Choose Amazon Prime
- You shop across a wide range of products and want the largest possible marketplace selection
- You value Prime’s broader bundle of extras — Prime Gaming, Prime Music, and expanded Prime Video content beyond just one streaming service
- Fast, reliable shipping across an enormous catalog matters more to you than grocery-specific perks
Can You Just Use Both?
Walmart Plus vs Amazon Prime doesn’t have to be either/or — some households genuinely use both, especially if they split grocery shopping and general purchases between the two retailers. At a combined cost of about $237/year, this only makes sense if you’re actively using both memberships’ distinct strengths rather than paying for one you barely touch.
Frequently Asked Questions
Is Walmart+ or Amazon Prime cheaper? When comparing Walmart Plus vs Amazon Prime on price, Walmart+ wins by about $41/year at the annual rate — $98/year versus Prime’s $139/year.
Which has better streaming included? Walmart+’s bundled Paramount+ or Peacock is ad-free by default, while Amazon Prime Video now shows ads unless you pay for the separate Prime Video Ultra add-on.
Which is better for grocery delivery? Walmart+, since grocery delivery from your local Walmart store is one of its core built-in benefits, while Amazon handles groceries through a separate Amazon Fresh service.
Should I switch from Amazon Prime to Walmart+? It depends on your shopping habits. If you rarely use Prime’s broader marketplace and mostly want groceries, fuel savings, and ad-free streaming, Walmart+ likely serves you better at a lower price. If you rely on Prime’s wide selection and fast shipping across many product categories, switching away may cost you more in convenience than you’d save.
Final Verdict
Walmart Plus vs Amazon Prime comes down to what kind of shopper you are. Walmart+ wins on price, grocery-specific perks, and ad-free bundled streaming. Amazon Prime wins on sheer marketplace breadth and the depth of its digital perks bundle.
For most households, the decision is really about which retailer already gets more of your actual spending — pick the membership that matches your existing shopping habits rather than the one with more total features on paper.
My rating: Walmart+ 4/5 for grocery-focused, budget-conscious shoppers — Amazon Prime 4/5 for broad marketplace shoppers who want maximum selection
