Is Walmart Plus worth it in 2026? At $98/year, it’s noticeably cheaper than Amazon Prime’s $139/year, but the two memberships aren’t really solving the same problem — Walmart Plus leans harder into grocery delivery and fuel savings than pure shipping speed.

This is part of my ongoing series reviewing subscriptions and software to help you figure out what’s worth paying for.

Note: subscription pricing and included perks change over time. Double-check current pricing directly on walmart.com before subscribing.

Walmart+ Pricing in 2026

• Standard Walmart+: $12.95/month, or $98/year (works out to roughly $8.17/month if paid annually)
• Discounted student/eligible-group rates: Occasionally as low as $49/year during promotional periods for students or through partner discounts (like AARP)
• Included streaming perk: A free Paramount+ or Peacock subscription (your choice) is bundled in at no extra cost

Unlike Amazon Prime, Walmart+ doesn’t currently have ongoing “scope creep” complaints about previously-included features moving behind new paid add-ons — its core benefit set has stayed relatively stable.

Is Walmart Plus Worth It? Here’s What You Actually Get

The core benefits: free delivery from your local Walmart store (grocery and household essentials), free shipping with no order minimum on Walmart.com, fuel discounts at participating gas stations, early access to deals, and your choice of a free Paramount+ or Peacock subscription.

The honest value case depends heavily on how often you actually shop at Walmart specifically. Unlike Amazon Prime, where the value comes from a huge, general marketplace, Walmart+ only pays off if Walmart is already where you’re doing meaningful grocery or household shopping.

Who Walmart+ Is Worth It For

Is Walmart Plus worth it for your household? Here’s who tends to benefit most:

• Frequent Walmart grocery shoppers — free grocery delivery is the standout benefit, and it adds up fast if you’re ordering weekly
• Drivers who fill up regularly — the fuel discount at participating stations is a real, ongoing saving that Amazon Prime doesn’t offer an equivalent to
• Households that would subscribe to Paramount+ or Peacock anyway — getting one of these bundled in effectively offsets a meaningful chunk of the membership cost

Who Should Reconsider

Is Walmart+ worth it for everyone? Not necessarily — here’s who should reconsider:

• Infrequent Walmart shoppers — if you rarely shop there in the first place, none of the membership’s core benefits apply to you
• Anyone without a car — the fuel discount, one of Walmart+’s standout perks, is irrelevant if you don’t drive
• Shoppers who already have Amazon Prime and rarely double up — running both memberships only makes sense if you genuinely split your shopping between the two retailers

Walmart+ vs Amazon Prime

Walmart+ is the cheaper option and includes a genuinely useful fuel discount Amazon doesn’t match. Amazon Prime wins on sheer marketplace size and shipping speed/reliability at scale. For households that shop at both regularly, the two aren’t mutually exclusive, though most people will get more value focusing on whichever retailer they actually use most.

Frequently Asked Questions

Is Walmart+ cheaper than Amazon Prime? Yes, at $98/year versus Amazon Prime’s $139/year, Walmart+ is meaningfully cheaper, though the two memberships have different strengths beyond just price.

Does Walmart+ include streaming like Amazon Prime does? Yes — Walmart+ members get to choose a free Paramount+ or Peacock subscription, which is a similar bundled-streaming approach to Amazon’s Prime Video inclusion.

Is Walmart+’s fuel discount worth it on its own? For regular drivers who fill up often, the fuel discount alone can offset a meaningful portion of the annual membership cost over a year, though the exact savings depend on how often you drive and which stations you use.

Can I have both Walmart+ and Amazon Prime? Yes, there’s no restriction on having both. Whether it’s worth the combined cost depends on how much you genuinely split your shopping between the two retailers.

Final Verdict

Is Walmart Plus worth it in 2026? For frequent Walmart shoppers, especially those using grocery delivery or driving enough to benefit from the fuel discount, yes. — at $98/year, it’s a lower commitment than Amazon Prime with genuinely useful, stable perks. For infrequent Walmart shoppers, the membership doesn’t have much to offer regardless of price.

Unlike Amazon Prime’s recent scope-creep concerns, Walmart+’s benefit set has stayed relatively consistent, which makes it easier to evaluate cleanly against your actual shopping habits.

My rating: 4/5 — a strong, straightforward value for regular Walmart shoppers, less compelling if Walmart isn’t already part of your routine